Our project title is The Struggle of Bookstores. As Hong Kong is the acculturation of Chinese and western, the cultural enterprise is continuously advancing. Bookstores can be display easily around us. Facing the adverse economic environment, stony of the bookstores shrink but some be extending. at that place is a keen competition with those bookstores. Recently, the opening grocery store of Mainland China, these screwing off been brought more than effect on Hong Kong business economy. There is no elision of bookstores. Those books with Simplified Chinese character version, forming an potent market to Hong Kong bookstores. Since then, we have to long-familiar with bookstores in Hong Kong. The objectives of this project hold making an analysis of the bookstores market sharing in Hong Kong, capitulum awayting know those bookstores’ happy marketing strategies and predicting the trend of the bookstores as well. To get along the project make through our effort , we have to co-operate and co-ordinate with team up members. We will be developing the team spirit and the wiz of commitment in working with others. Besides, We can more familiar the operations of an enterprise, much(prenominal) as strategies used in sales and marketing, focusing skills. We are not only gaining the experiences of doing a research, but in like manner beingness much skillful in analyzing and interpretation the info.
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sphere: What is the market strategy of those bookstores using. The trend of those bookstores. Sales and services of those bookstores. How the pickle cerebrate to the sales. H! ow the advertising affect the sales. Limitation: Collect the data. (The prime data and the secondary data) How to design the suitable questionnaires for customers Analyze the data from the questionnaires. Electing the usable data, which are suitable to us. Difficulty to have oppugn the managers of those bookstores Electing the websites to get the...If you want to get a full essay, smart set it on our website:
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